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JOB DESCRIPTION
Job Title Project Leader Job Code SZ-MK-PL-02
Dept./Division Media Report to GM of Marketing Mgr
Salary Level Prepared Date Job Holder Ling Congrong
1. Qualification A) Basic:
Sex Male
□ Female
□ Not Care Marital
Status Married
□ Unmarried
□ Not Care Age Between 25
and 35
Residence □ Local
□ Non-Local
Not Care Education Min. Education Level:
College Major English,
Administration,
or Management
English
Requirement Very Good
□ Average
□ Not Care PC Skill MS-Office
□ Programming
□ Others Working
Period Requirement Min. 5 yrs.
Specific
Skills Diploma/
Certificate Working
Location Shanghai
B) Others:
dealing with events in frame of PR & Communication, controlling the advertisement made by the headquarters and the member stores to propagate a consistent company image, being responsible for Broadcast and TV advertisement.
1. Narrative Description:
dealing with the plane design and the plane media execution (newspaper, magazine, etc.).
2. Duties & Working Contents:
PR Events, such as Christmas Party, Press Conference and Opening Ceremony
Plan making and preparation work
Related Organization work
OBI Broadcast Advertisement
Channel selection and advertisement plan
Handling with advertising companies
Results collection
OBI TV Advertisement
Film script confirmation and spot making
Channel selection and advertisement plan
Handling with advertising companies
Results collection
Company Identity System
Observance, survey and collection of the information of related competitors, media and market etc.
3. Job Relation:
Internal: the Head Office Depts., the store operation,
External: the Media, the Suppliers, the Advertising Agent and Local Authorization.
4. Performance Review:
( 2005-02-13 16:48 )
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JOB DESCRIPTION
Job Title Project Leader Job Code SZ-MK-PL-03
Dept./Division Out-door Advertising Report to GM of Marketing Mgr
Salary Level Prepared Date Job Holder Sun Li
1. Qualification A) Basic:
Sex □ Male
□ Female
Not Care Marital
Status Married
□ Unmarried
Not Care Age Between 25
and 35
Residence □ Local
□ Non-Local
Not Care Education Min. Education Level:
College Major English,
Administration,
or Management
English
Requirement Very Good
□ Average
□ Not Care PC Skill MS-Office
□ Programming
□ Others Working
Period Requirement Min. 5 yrs.
Specific
Skills Diploma/
Certificate Working
Location Shanghai
B) Others:
At least 2-3 years working experiences in related function.
With strong sense of responsibility.
Demonstrate ability in supervising and coordination.
1. Narrative Description:
Being responsible for all Ad. related affairs (specially outdoor media, CIS, Market Survey, Customer Development etc.) handled in accordance with company policy and procedure. Demonstrate extensive knowledge on Ad. & PR and has the ability to lead the whole project.
2. Duties & Working Contents:
Outdoor media
Media survey, analysis, plan and release supervision
Other related affairs
Market Survey
Market survey and analysis (including economic background, competitors, market potential, media and etc.)
Survey report and suggestion
Other related affairs
CIS
Company Identity System setup (including CIS handbook )
CIS training (VIS, MIS, CIS)
Other related affairs
Customer development
OBI Bonus Card program
Customer development
Other related affairs
Other affairs
Public Relations and Events etc.
Department work handling, management, coordination and controlling
3. Job Relation:
Internal: the Head Office Depts., the store operation,
External: the Media, the Suppliers, the Advertising Agents and local authorization.
4. Performance Review:
( 2005-02-13 16:48 )
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JOB DESCRIPTION
Job Title Project Leader Job Code SZ-MK-PL-04
Dept./Division In-store-Advertising Report to GM of Marketing Mgr
Salary Level Prepare Date Job Holder Tang Bei
1. Qualification A) Basic:
Sex Male
□ Female
□ Not Care Marital
Status Married
□ Unmarried
□ Not Care Age Between 30
and 45
Residence □ Local
□ Non-Local
Not Care Education Min. Education Level:
College Major English,
Administration,
or Management
English
Requirement Very Good
□ Average
□ Not Care PC Skill MS-Office
□ Programming
□ Others Working
Period Require-ment Min. 8 yrs.
Specific
Skills Diploma/
Certificate Working
Location Shanghai
B) Others:
General knowledge of publicity;
Creative Design, Promotional Policy;
MS-Office, AutoCAD, the layout of the merchandising center;
the implantation of the commodities;
the effective evaluation.
1. Narrative Description:
General operation and support of the promotional activities by means of the Visual supporting materials and activities.
2. Duties & Working Contents:
The yearly promotional plan and the preparation of the media publicity;
The collection of the promotional proposals and overall action and follow-up of the activities;
To design and plan the shopping environment for the specific period of time such as the Grand New Opening; the Festivals, SP/PR Activities;
The ordering and distribution of the promotional products /gifts such as Beaver, Key-Hanger, Pin & etc..
The preparation of ordering and application of the store consuming products, POP, such as Posters, the promotional Signs;
General survey of the CS and solutions for improvement;
The general guide and support to the store Decoration Center;
Annual Budget planning and control;
The public relations
The support of the relevant work of the other dept.,
Other incidental work.
3. Job Relation:
Internal: the Head Office Depts., the store operation,
External: the Media, the Suppliers, the printing houses and local authorization.
4. Performance Review:
( 2005-02-13 16:48 )
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JOB DESCRIPTION
Job Title Project Leader Job Code SZ-MK-PL-01
Dept./Division PR & Communication Report to GM of Marketing Mgr
Salary Level Prepared Date Job Holder Jiang Fang
1. Qualification A) Basic:
Sex Male
□ Female
□ Not Care Marital
Status Married
□ Unmarried
□ Not Care Age Between 25
and 35
Residence □ Local
□ Non-Local
Not Care Education Min. Education Level:
College Major English,
Administration,
or Management
English
Requirement Very Good
□ Average
□ Not Care PC Skill MS-Office
□ Programming
□ Others Working
Period Requirement Min. 5 yrs.
Specific
Skills Diploma/
Certificate Working
Location Shanghai
B) Others:
The professional skill of communication;
Extensive knowledge of media;
Familiar with the applications of MS-Office and other media software;
1. Narrative Description:
dealing with events in frame of PR & Communication, controlling the advertisement made by the headquarters and stores to propagate a consistent company image, being responsible for Broadcast and TV advertisement.
2. Duties & Working Contents:
PR Events, such as Christmas Party, Press Conference and Opening Ceremony
Plan making and preparation work
Related Organization work
OBI Broadcast Advertisement
Channel selection and advertisement plan
Handling with advertising companies
Results collection
OBI TV Advertisement
Film script confirmation and spot making
Channel selection and advertisement plan
Handling with advertising companies
Results collection
Company Identity System
Observance, survey and collection of the information of related competitors, media and market etc.
3. Job Relation:
Internal: the Head Office Depts., the store operation,
External: the Media, the Suppliers, the Advertising Agent and local authorization.
4. Performance Review:
( 2005-02-13 16:47 )
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Job Description
Job Title Marketing Manager Job Code SZ-MK-MG-01
Dept./Division Marketing Report to Managing Director
Salary Level Prepared Date Job Holder
1. Qualification A) Basic:
Sex Male
□ Female
□ Not Care Marital
Status Married
□ Unmarried
□ Not Care Age Between 30
and 45
Residence □ Local
□ Non-Local
Not Care Education Min. Education Level:
College Major English,
Administration,
or Management
English
Requirement Very Good
□ Average
□ Not Care PC Skill MS-Office
□ Programming
□ Others Working
Period Requirement Min. 8 yrs.
Specific
Skills Diploma/
Certificate Working
Location Shanghai
B) Others:
Bachelor degree or above;
Minimum 5-year marketing experience in foreign company or related industry;
Proven ability to create and implement a theoretical strategy while managing details for long- and short term goals;
Be willing to take challenge and be able to build up and maintain company image;
Initiative, creative, good leading skills, analytical skills, coordinating skills and strong interpersonal skills;
Good command of spoken and written English, German is an advantage;
Familiar with MS office software.
1. Narrative Description:
To setup, update and follow-up the marketing policy and strategy of the OBI’s marketing objective according to the general guide of the Operation and the statistics from the market survey and other various means.
2. Duties & Working Contents:
Establish effective marketing strategies for business development and complete annually professional marketing plan
Draw up marketing budget and prepare, when appropriate or required, expense budgets for marketing, advertising, PR activities and other promotional activities and ensure that budgets are not exceeded without prior approval
Initiate and organize marketing related events such as nation wide PR and company self-promoting activities
Closely monitor market changes, competitive movements and make appropriate suggestions to launch new programs
Organize research work according to company’s request, make market analysis report and execute corresponding measurement
Build up the sound relationships with social media and advertising agency;
Set up the Company Identity System and organize the CIS training
3. Job Relation:
Internal: the Head Office Depts., the store operation;
External: the Media, the Suppliers, the advertising Agent and local authorization.
4. Performance Review:
( 2005-02-13 16:46 )
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JOB DESCRIPTION
Job Title Manager Assistant Job Code SZ-MK-AS-01
Dept./Division Marketing Report to Marketing Manager
Salary Level Prepared Date Job Holder
1. Qualification A) Basic:
Sex Male
□ Female
□ Not Care Marital
Status Married
□ Unmarried
□ Not Care Age Between 30
and 45
Residence □ Local
□ Non-Local
Not Care Education Min. Education Level:
College Major English,
Administration,
or Management
English
Requirement Very Good
□ Average
□ Not Care PC Skill MS-Office
□ Programming
□ Others Working
Period Requirement Min. 2 yrs.
Specific
Skills Diploma/
Certificate Working
Location Shanghai
B) Others:
Good command of English and some knowledge of German;
Good application of MS Office ;
Vacation working experience in various businesses;
Strong initiative and perseverance;
Ability to work independently and efficiently.
1. Narrative Description:
In charge of the administrative work of MC and assisting manager in meeting arrangement, internal and external contact, filing and other daily work.
2. Duties & Working Contents:
Keeping protocol of various meetings and following up the operation of the issues mentioned in the protocol;
Distributing the information from the store and the requirements of the manager to the related department or people in charge;
Collecting the feedback from the PMs/CMs and reporting to manager in time;
Assisting manager in filing, supplier contact and communication with other departments;
Setting up certain regulations for the purpose of better internal control and overall image;
Studying statistics and by processing with these figures, making it easier for the recognition of our strong and weak points and further for strategy making ;
In charge of the administrative work of MC, such as presence record..
3. Job relation:
Internal: the Head Office Depts., the store operation,
External: the Media, the Suppliers, the advertising Agent and local authorization.
4. Performance Review:
( 2005-02-13 16:46 )
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流程定義:為了完成某項(xiàng)任務(wù)和目標(biāo)所需要經(jīng)過(guò)的不同部門(mén)的眾個(gè)操作程序的總和。它具有連續(xù)性,依次性和跨部門(mén)性。在具體執(zhí)行不能出現(xiàn)跳越某個(gè)環(huán)節(jié)的情況。
由于跨部門(mén)的工作在信息傳遞過(guò)程中會(huì)有一定失真,而導(dǎo)致部門(mén)關(guān)系的緊張,所以,跨部門(mén)的工作必須通過(guò)操作流程來(lái)體現(xiàn),以確保工作中各環(huán)節(jié)的有效銜接和及時(shí)完成。最終使員工形成良好的工作習(xí)慣。
責(zé)任的界定:在日常工作中,每個(gè)部門(mén)都有其特定的工作使命,而每個(gè)部門(mén)工作的責(zé)任人為該部門(mén)的經(jīng)理/主管,通常在處理公司異常情況或事件時(shí):
1. 首先界定的是部門(mén)的職責(zé);
2. 然后由責(zé)任部門(mén)(調(diào)查)確定個(gè)人的責(zé)任,并按相關(guān)規(guī)定予以處罰。
因此,企業(yè)凡出現(xiàn)意外事故或其它非正常的事件,責(zé)任的承擔(dān)應(yīng)該由責(zé)任部門(mén)和責(zé)任個(gè)人兩個(gè)部分同時(shí)承擔(dān)。
依據(jù)上述5個(gè)方面的要素,有必要對(duì)現(xiàn)有組織結(jié)構(gòu)進(jìn)行整理說(shuō)明,使我們的員工更清楚各自的分工和定位,做到各盡其職,各負(fù)其責(zé),并理解分工和協(xié)作關(guān)系的意義。由于篇幅和數(shù)量的關(guān)系,在工作流程方面,僅以人事部的一些工作流程為例,有必要的話(huà),可另將企業(yè)各負(fù)責(zé)部門(mén)的操作流程匯總成冊(cè),供管理人員參閱,避免日后產(chǎn)生工作推委的情況。
歐倍德崗位說(shuō)明書(shū)
代碼說(shuō)明
Job Code說(shuō)明:
SZ-HR–MG - 01
代 碼 說(shuō) 明 代 碼 說(shuō) 明
1. SZ 總部 ST 商場(chǎng)
2. MD 總經(jīng)理室
SD 市場(chǎng)發(fā)展 SO 商場(chǎng)營(yíng)運(yùn)
MC 采購(gòu)中心 HR 人力資源
FA 財(cái)務(wù) IT 行政
MK 市場(chǎng)部 AD 信息管理
3 GM 總經(jīng)理
MG 經(jīng)理 PM 采購(gòu)經(jīng)理
CS 顧問(wèn) SP 主管
ST 員工 SC 秘書(shū)
4. PL 項(xiàng)目經(jīng)理 AS 助理
( 2005-02-13 16:45 )
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MARKETING
Department Description
Dept. Name Marketing Report To: Director General
Head-count 6 Persons Prepared Date: President
1. Narrative Description:
Being responsible for publicizing the company CI with the store operation activities in all means and to gain the maximum recognition from the public.
1. Position Settlement(崗位設(shè)置):
Marketing Manager; 1
Manager Assistant; 1
PR. & Communication Manager; 1
Event & Media Manager; 1
Out-door Advertising Manager; 1
In-Door Advertising Manager 1
2. Dept. Function & Major Duties::
Be referred to the following areas to
PR. & Communication
Event & Media
Out-door Advertising
In-Door Advertising
4. Dept. Relation:
Internal: the Head Office Depts., the store operation;
External: the Media, the Suppliers, the advertising Agent and local authorization.
5. Dept. Evaluation:
( 2005-02-13 16:45 )
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