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| “7-11”由
錢薈米
創(chuàng)建于 2006/7/17 14:22:27 |
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7-Eleven 便利店誕生于美國(guó)，前身是成立于1927年的“南大陸制冰公司”。當(dāng)時(shí)由于電冰箱并未普及，冷藏用的冰塊成為生活中不可缺少的必需品。在南大陸制冰公司銷售冰塊的約翰·杰夫森·戈林，非常關(guān)心顧客服務(wù)的改善，他做出了夏季店鋪天天開(kāi)，每天營(yíng)業(yè)16個(gè)小時(shí)的決定，這項(xiàng)服務(wù)深受當(dāng)?shù)鼐用竦臍g迎。不僅如此，戈林通過(guò)仔細(xì)調(diào)查當(dāng)?shù)鼐用竦馁?gòu)買意愿和需求，發(fā)現(xiàn)當(dāng)?shù)鼐用癫粌H希望他能銷售冰塊，而且還希望他能適時(shí)地銷售其他生活用品。比如：牛奶、雞蛋、面包等等。為此，戈林提議南大陸公司為自己負(fù)責(zé)的店鋪提供更多的便利商品，并得到了公司的首肯。
就這樣南大陸制冰公司不僅銷售冰塊，開(kāi)始銷售牛奶雞蛋等商品，開(kāi)創(chuàng)了新的經(jīng)營(yíng)領(lǐng)域和利益增長(zhǎng)點(diǎn)，被譽(yù)為美國(guó)便利店的萌芽。最初店鋪被稱為“圖騰店”，放在店鋪旁邊的圖騰柱成為便利店的標(biāo)志。由于店鋪的營(yíng)業(yè)時(shí)間是從早上7點(diǎn)開(kāi)始到晚上11點(diǎn)結(jié)束，1946年南大陸公司正式將圖騰店改名為7-Eleven，從而真正的揭開(kāi)了便利店時(shí)代的序幕。目前7-Eleven店鋪遍及全世界18個(gè)國(guó)家地區(qū)。
該企業(yè)品牌在世界品牌實(shí)驗(yàn)室 (World Brand Lab) 編制的2006年度《世界品牌500強(qiáng)》排行榜中名列第一百一十六。
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字面上因?yàn)?-11的英文讀音 (seven eleven) 比較順口，便于記憶。實(shí)際上7-11的經(jīng)營(yíng)理念是在非正常營(yíng)業(yè)時(shí)間 (晚7點(diǎn)至第二天上午11點(diǎn)) 仍能夠提供零售服務(wù)，其實(shí)現(xiàn)在的“7-11便利店”已經(jīng)是24小時(shí)全天候營(yíng)業(yè)的零售商了。
7-Eleven (商標(biāo)中的表記方式為：7-ELEVEN)，已成為便利商店的國(guó)際共通語(yǔ)言，商店遍布美國(guó)、日本、中國(guó)大陸、新加坡、臺(tái)灣、馬來(lái)西亞、菲律賓、瑞典、墨西哥、巴拿馬、挪威、加拿大、澳大利亞、印尼等國(guó)家和地區(qū)。目前全球店面數(shù)目逾三萬(wàn)家，為全球最大連鎖店體系。
日本7-11是有著日本最先進(jìn)物流系統(tǒng)的連鎖便利店集團(tuán)。7-11原是美國(guó)一個(gè)眾所周知的便利店集團(tuán)，后被日本的主要零售商伊藤洋華堂引入，日本7-11作為下屬公司成立于1973年，后由臺(tái)灣統(tǒng)一集團(tuán)代理進(jìn)入港臺(tái)地區(qū)和中國(guó)大陸。
日本7-11把各單體商店按7-11的統(tǒng)一模式管理。自營(yíng)的小型零售業(yè)，例如小雜貨店或小酒店在經(jīng)日本7-11許可后，按日本7-11的指導(dǎo)原則改建為7-11門店， 日本7-11隨之提供獨(dú)特的標(biāo)準(zhǔn)化銷售技術(shù)給各門店，并決定每個(gè)門店的銷售品類 。 7-11連鎖店作為新興零售商特別受到年青一代的歡迎，從而急速擴(kuò)張。
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7-11的歷史
The Story of Convenience Shopping
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 7-Eleven pioneered the convenience store concept way back in 1927 at the Southland Ice Company in Dallas, Texas. In addition to selling blocks of ice to refrigerate food, an enterprising ice dock employee began offering milk, bread and eggs on Sundays and evenings when grocery stores were closed. This new business idea produced satisfied customers and increased sales, and convenience retailing was born!
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 The company's first convenience outlets were known as Tote'm stores since customers "toted" away their purchases, and some even sported genuine Alaskan totem poles in front. In 1946, Tote'm became 7-Eleven to reflect the stores' new, extended hours - 7 a.m. until 11 p.m., seven days a week. The company's corporate name was changed from The Southland Corporation to 7-Eleven, Inc. in 1999.
Today, 7-Eleven is the undisputed leader in convenience retailing with more than 27,900 stores operating in the U.S. and 17 other countries and total sales of more than $36 billion in 2003.
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Business Operations
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 More than 5,800 7-Eleven and other convenience stores are operated and franchised by 7-Eleven, Inc. in the United States and Canada, and they serve approximately six million customers each day.
Each store focuses on meeting the needs of busy shoppers by providing a broad selection of fresh, high-quality products and services at everyday fair prices, along with speedy transactions and a clean, safe, friendly shopping environment.
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Proprietary Products
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 7-Eleven is known internationally for Big Gulp fountain soft drinks, Big Bite hot dogs, Slurpee beverages, and Café Select fresh brewed coffee. The stores have expanded their food service offerings with a proprietary line of deli items and baked goods, which are prepared and delivered fresh daily.
7-Eleven also offers convenient services based on each neighborhood's individual needs, including automated money orders, copiers, fax and automatic teller machines, long-distance phone cards and lottery tickets, where available.
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Global Convenience
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 Approximately 3,200 of the company's 5,300 stores in the United States are operated by franchisees, and an additional 485 are operated by licensees. 7-Eleven, Inc., its licensees and affiliates operate more than 27,900 7-Eleven and other convenience stores in Japan, Australia, Mexico, Taiwan, Singapore, Canada, the Philippines, Sweden, Denmark, South Korea, Thailand, Norway, Turkey, Malaysia, China and the U.S. territories of Puerto Rico and Guam.
 IYG Holding Company, a wholly owned subsidiary of Ito-Yokado Co., Ltd. and Seven-Eleven Japan Co., Ltd., has owned a majority interest in 7-Eleven since 1991. Seven-Eleven Japan operates more than 10,000 7-Eleven stores in Japan and Hawaii under an area license agreement with 7-Eleven, Inc.
In 2002, 7-Eleven, Inc. celebrated its 75th birthday.
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7-11的LOGO
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7-11是臺(tái)灣統(tǒng)一公司的子公司。最初補(bǔ)充大賣場(chǎng)營(yíng)業(yè)時(shí)間不長(zhǎng)而不足。后來(lái)隨著大賣場(chǎng)時(shí)間延長(zhǎng)而將自己的營(yíng)業(yè)時(shí)間延長(zhǎng)為24小時(shí)。
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 由
聯(lián)商游客
發(fā)表于 2006/7/22 21:21:01，已有[0]人推薦
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據(jù)說(shuō)其取名為7-11的原因是它最初的門店是從早上7點(diǎn)一直開(kāi)到晚上11點(diǎn).該內(nèi)容于2006/7/22 16:49:03被修改過(guò)
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| 由
squall
發(fā)表于 2006/7/17 14:52:33，已有[0]人推薦
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世界著名的便利店連鎖公司
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| 由
squall
發(fā)表于 2006/7/17 14:51:56，已有[0]人推薦
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